Moderators Opening Remarks
Daniel Pereaux, CEO, Fragbite
Daniel Pereaux, CEO of Fragbite, comes from a long background in digital marketing and sales. He has during the last five years developed big expertise in the commercial side of esports with several successful campaigns under his belt. Fragbite has been a solid voice in the esports scene since 2002, the biggest esports community in the Nordics with over a decade of experience within production and distribution of creatively engaging content in all its forms.
OPENING PANEL: Marketing in Esports
Mainstream brands are looking to break into the previously insular world of esports a with authentic experiential marketing. Some brands have been wary of the unpredictability of esports. The games come and go. But it’s the job of Marketing departments to make sure that the company is represented in the right way in front of the right consumers of esports.
Madeleine Schönemann, Software Developer, Tretton37
Robin Stenman, CEO, Tourn
Maria Hazard, CEO, Obeya PR
Sam Niskanen, CEO, Lurkit
Robin Åström, CEO, Wehype
INSIGHTS: From Niche to Mainstream - Nordic Esports & Gaming
Mikaela Aspholm,Strategy Consultant & Analyst, Mediavision
Gunnar Klövfer, Strategy Consultant & Analyst, Mediavision
With media consumption becoming increasingly skewed toward online it is essential to understand what consumers watch and are willing to pay for. Mediavision has kept tabs on this development for 20+ years and as of late, the uprising of esports has made the genre a truly important cornerstone for tomorrow's media viewership. Gunnar and Mikaela will provide insights on the Nordic esports viewer; events ranking and what types of content the viewers pay for.
KEYNOTE : Tobii brings insights to Gaming
Anand Srivasta, CEO, Tobii Tech
We are going to give you a short introduction to Tobii with insights on how we give people a voice and how you as a marketer can get true insights on your work. And, how does this play out within gaming and esports? We aim to give a greater experience to: The audience, the gamers, broadcasters and pro gamers. Esport is a critical medium, bringing insights will help evolve this!
GC INSIDER PRESENTS : Networking break
KEYNOTE: The Dark Side of Account Takeovers
Mike Elissen, Senior Solution Engineer, Akamai
Account Takeovers are nothing new for the gaming industry, where virtually any gamer can share an anecdote about an account that has been taken over due to fraudulent attacks. In this session, Mike Elissen, Gaming Specialist at Akamai, will share insights into the ecosystem of Account Takeovers, which challenges they bring gamers and gaming companies as well as how you can weapon yourself against this threat.Akamai is the edge. Our globally distributed intelligent edge platform surrounds everything, from the enterprise to the cloud, so our customers and their businesses can be fast, smart, and secure. We keep decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai works with 200+ gaming companies to help deliver their content and keep their assets, users and data secure.
THOUGHT LEADERSHIP PANEL: Growth in Esport
Niclas Holmberg, Managing Director, Nasdaq
Morgan Furby, Partner, Pwc
Hampus Wikerstål, Senior Associate,Morris Law
Jessica Ståhlbom, Head of Marketing Nordics & Baltics, Mastercard
TALK: Organization is everything
Max Horttanainen, Chairman, Swedish Esport Federation
Max Horttanainen is the chairman of the Swedish esports federation. The federation is today a big part of the movement that is trying to get esports in Sweden recognized as a sport. He will give you his view of the esport scene today and the future of the grassroots movement that is rapidly growing in Sweden.
KEYNOTE: Ethical Worldbuilding
Annie Reid, Narrative Director, Massive Entertainment
Annie Reid is the Narrative Director for the Avatar project at Ubisoft Massive. She’s worked in the video game and film industries for close to two decades.
In between 2012 and 2016 Sweden was the best esport nation in the world, seeing all-Swedish teams taking winning four Major titles in CS:GO as well as winning the international in 2013. Today the landscape has changed and instead Denmark most recently has won four Major championships and taken home The International two times. How did Denmark usurp the throne from Sweden?
Johan Skott, Product Owner Esports, Tobii
Jakob Lund Kristensen, CCO, Astralis
Ludwig Sandgren,CEO & Founder, Godsent
Jonas Gundersen, CCO, North
TALK: Equality in e-sports
Lillie Klefelt, Co-founder, Female Legends
Why is it harder for women than men to participate in esports? Why is there a need for separatist projects? How can we make e-sports more inclusive? Lillie Klefelt speaks about Female Legends, an e-sports community for women and non-binary.
CASE STUDY: The future of product is gamification
Niklas Grawé, CEO, GLHF.gg
Carl Bjerkne, CEO, Insert Coin
Niklas Grawé is the CEO of GLHF.gg. With the vision to innovate e-sports streaming, Niklas and his team are breaking new growth records every month. The user journey is based around gamification and together with gamification experts Insert Coin and CEO Carl Bjerkne we will present why the future of product is gamification. Get to hear the secret sauce of gamification, insights from actual GLHF.gg metrics and how they can be boosted with different mechanisms and general learnings.
KEY NOTE : Esports and the Cloud
Ed Smith, Account Executive Gaming Industry, Amazon web services
Esports is a vastly growing industry with tens of millions of new viewers every year and millions of dollars in revenue. Come learn how we support some of our largest customers within this space and see how you can leverage these tools to achieve your business goals. Edward Smith is part of the Amazon Web Services (AWS) Game Tech team working some of the largest game developers, publishers, and partners within the Nordics and Baltic Republics, such as Supercell and Rovio. Ed is an avid gamer himself and spends much of his free time playing games, much to his wife’s chagrin. As such, he is passionate in assisting the games market in meeting their business goals whether they be more users, better end user experience, or increased revenue.
CASE STUDY: Arla Foods
Per Andersson, Brand Director, Arla Foods
Imagine a successful brand that is loved by everyone. Now imagine that love fading away. How do you repair that relationship? Per Andersson speaks about how Arla used esport to rebuild trust, relevance and love for the Yalla brand by enabling a professional setting to amateur gamers while bringing healthy products to the party.